The study undertaken by the Inter-American Development Bank (IDB) and The Institute for the Future (IFTF), draws from the premise of five engines for global change and forecasts their impact on 10 zones of innovation in the creative and cultural industries, or the orange economy.
Creative and cultural industries, which include subjects such as visual arts, music, fashion, graphic design and digital games, in 2015 generated US$124 billion in revenues and provided employment to more than 1.9 million people in the region.
“What if we could tap the full potential and creative talent of our people?” asked Trinidad Zaldivar, head of the IDB’s Cultural, Solidarity and Creativity Affairs Division.
“This report is an invitation to explore the future, not to make exact predictions, but to stimulate a dialogue around innovative ideas and opportunities,” he added.
IFTF’s Executive Director Marina Gorbis said the study notes that by adopting fast technological advances on social networks, artificial intelligence, crowdfunding and other business models, creative and cultural leaders can go beyond the incentive to create employment and wealth in order to “build societies where it is really worth living — vibrant, expressive and happy societies,”.
- Countries: Caribbean