The find comes two days after the board announced that it would clamp down on the sale of illegal ‘Jamaican Blue Mountain Coffee’.
The team, which comprised members of the coffee board, Bureau of Standards and the Jamaica Constabulary Force (JCF), carried out an operation at a popular supermarket in uptown Kingston where they say they found illegal coffee.
“The first brand, Golden Spring Jam Foods had its label saying that the package contained 100 per cent Jamaican Blue Mountain,” Coffee Legal Officer and Board Secretary at the CIB, Maria Gayle, said.
“However our checks revealed that the entity is not licensed by the Coffee Industry Board to be trading in the commodity. The coffee was removed from the shelves.”
Gayle noted that the second coffee imposter found by the team was called Hemp Coffee. All packets found were confiscated.
The illegal coffee was being sold for half the price of authentic Jamaican Blue Mountain Coffee. This, Gayle says, should raise red flags for consumers. “If you’re getting a deal that seems too good to be true then it is highly likely that the coffee you’re being sold is not authentic Jamaican Blue Mountain Coffee”