The new agreement, unprecedented in Spanish-language television in the United States, extends the partnership established in 2005 with The Latin Recording Academy® to include multi-platform coverage across UCI’s portfolio of broadcast and digital brands and will include the highly anticipated 20th anniversary of the Latin GRAMMY Awards in 2019.
In addition, this year’s 19th Annual Latin GRAMMY Awards® will be held on November 15 live from the MGM Grand Garden Arena in Las Vegas, Nevada.
The annual Latin GRAMMY Awards recognize outstanding Latin music by honoring the achievements of international music professionals in 49 categories for work recorded in either Spanish or Portuguese. While executing its prestigious awards process, this established institution protects music genres; identifies new talent; recognizes living legends; preserves and archives recordings and footage creating an invaluable depository of one of the most recognizable forms of Latin culture: MUSIC.
“We are pleased to be the home of the Latin GRAMMYs® for another 10 years, to continue to grow our long-standing relationship with The Latin Recording Academy, and to celebrate excellence in Latin music,” said Randy Falco, president and CEO of UCI. “The decade-long structure of this agreement will provide more opportunities for two great brands to collaborate on making the live telecast of Latin music’s most celebrated night even more compelling for U.S. Hispanic audiences by deploying UCI’s innovative platforms to reach broader audiences.”
“The Latin Recording Academy, the predominant organization that supports and celebrates the hard work, excellence, and talent of Latin music creators and artists, will continue to excel with Univision,” said Gabriel Abaroa, Jr., President/CEO of The Latin Recording Academy. “We are elated to give our empowering mission a platform from which to thrive and grow. Music is more alive than ever, and Latin music has shown again and again its worldwide impact and tremendous exportability.”
In addition to the U.S. broadcast rights to the annual awards telecast, this new deal allows UCI to leverage the strength of its vast portfolio of Spanish- and English-language platforms to provide front-row access to the telecast special, Latin music’s most celebrated artists, and behind-the-scenes exclusives to amplify conversations with broader audiences, wherever they may be consuming entertainment content; while providing a strong foundation for philanthropic initiatives most of them aimed at education.
The Latin GRAMMY Awards broadcast is the major international Spanish-language event, ranking as one of the highest-rated and most-watched specials each year in the U.S. and in more than 80 countries. In addition, the telecast has been one of the most highly regarded and recognized music tentpoles regardless of language and attracts a younger and multi-generational audience than most major English-language music award shows. The U.S. broadcast of the 18th Annual Latin GRAMMY Awards® last November reached 8.0 million Total Viewers 2+, who tuned-in to all or part of the three-hour show. Additionally, it was the No. 1 most social awards special on Twitter across Hispanic networks in 2017.
- Countries: United_States