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WiredJa Online News

Wiredja Online News Logo

WiredJa Online News

Facebook’s ‘transparency’ efforts hide key reasons for showing ads

Facebook’s advertising platform was not built to help social media users understand who was targeting them with messages, or why. It is an extremely powerful system, which lets advertisers target specific users according to a detailed range of attributes. For example, in 2017, there were 3,100 people in Facebook’s database who lived in Idaho, were in long-distance relationships and were thinking about buying a minivan.
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