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WiredJa Online News

Facebook referred to EU watchdog over targeting, fake ads

LONDON (Reuters) - Britain’s information watchdog has asked Facebook’s lead European regulator to investigate how the company targets, monitors and shows adverts to users, saying it was concerned about some practices at the world’s biggest social network.

‘Big Tech’ isn’t one big monopoly – it’s 5 companies all in different businesses

Public concern about Facebook’s power in society – and in politics – has skyrocketed in the wake of revelations that users’ data was analyzed by a U.K.-based marketing firm and used to construct highly targeted political propaganda in advance of the 2016 U.S. presidential election. Other technology giants have also sparked concern: Google, Apple, Amazon and Microsoft have all faced objections from users, the public and even government agencies.

Psychographics: the behavioural analysis that helped Cambridge Analytica know voters’ minds

The dealings that have been revealed between Cambridge Analytica and Facebook have all the trappings of a Hollywood thriller: a Bond villain-style CEO, a reclusive billionaire, a naïve and conflicted whistle-blower, a hipster data scientist turned politico, an academic with seemingly questionable ethics, and of course a triumphant president and his influential family.
  • Published in Science
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