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WiredJa Online News

Wiredja Online News Logo

WiredJa Online News

Facebook’s ‘transparency’ efforts hide key reasons for showing ads

Facebook’s advertising platform was not built to help social media users understand who was targeting them with messages, or why. It is an extremely powerful system, which lets advertisers target specific users according to a detailed range of attributes. For example, in 2017, there were 3,100 people in Facebook’s database who lived in Idaho, were in long-distance relationships and were thinking about buying a minivan.

‘Big Tech’ isn’t one big monopoly – it’s 5 companies all in different businesses

Public concern about Facebook’s power in society – and in politics – has skyrocketed in the wake of revelations that users’ data was analyzed by a U.K.-based marketing firm and used to construct highly targeted political propaganda in advance of the 2016 U.S. presidential election. Other technology giants have also sparked concern: Google, Apple, Amazon and Microsoft have all faced objections from users, the public and even government agencies.
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