VP Records artist Christopher Martin has joined forces with Restaurants of Jamaica (ROJ), KFC and VP Records for a live stream, at home concert on YouTube to help Jamaica’s health sector.
Set for Sunday the 5th of April at 7pm EST, the concert will be live stream on VP Records’ YouTube channel. To keep with social distancing orders, Martin will perform from his home with a keyboard player.
Restaurants of Jamaica has pledged to match the money raised by Chris Martin's charity performance during the performance which will mark the official launch of Jamaica's COVID-19 fundraising efforts.
Jamaica's Minister of Culture, Sports and Gender Affairs, Olivia 'Babsy' Grange will utilize the Christopher Martin’s live stream to announce "Telethon Jamaica, Together We Stand," which will take place on Sunday the 12th of April. She will also announce the fundraising link that can be accessed for persons to make donations
It is hoped that "Telethon Jamaica, Together We Stand" which was is inspired by a recent Richie Spice song, will raise some 10 million US dollars to assist in mobilizing resources to help in fighting the COVID-19 virus in Jamaica.
The telethon which will feature performances by top Jamaican artists from their home. is scheduled to be 6-hour event which will air on TVJ Jamaica. And is aimed at bringing Jamaicans together to support such an important cause which has affected many citizens globally.
Telethon Jamaica is being spearheaded by an alliance of global diaspora organizations with the endorsement of the government of Jamaica. The Hon. Olivia Babsy Grange is the patron of the event. The lineup will be announced soon.
Having released the anthem "Big Big" on the Aircraft Riddim, Christopher Martin is no stranger to partnerships and philanthropy, Chris has also been involved with AFUWI and The No Disrespect Campaign.
Martin served as the face of KFC in 2016 with its Big Deal campaign. He has also recently became an Ambassador for popular sneaker brand, Puma.
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