JAMAICA | Senator Janice Allen pays tribute to former Director of Tourism, Adrian Robinson
Montego Bay, Jamaica, August 31, 2021: Shadow Minister of Tourism, Senator Janice Allen has expressed condolences to the family, friends and colleagues of former Director of Tourism, and advertising executive Mr. Adrian Robinson who died yesterday after ailing for some time.
A statement from the Tourism Shadow Minister said "Mr. Robinson served as Director of Tourism from 1975-1978, and during his tenure, the Jamaica Tourist Board (JTB) underwent a restructuring to focus on Jamaicans. They formed the Domestic Marketing and Development Department. Today when we speak of “Staycations” or “Rediscovering Jamaica” especially during the pandemic, we should all lift our hats to Adrian Robinson for pioneering this focus for Jamaica’s tourism product."
She noted that "during his three years leading the agency, he left a significant legacy of hard work and achievements. Jamaica’s tourism product is better off for his involvement. The ‘Discover Jamaica’ campaign aimed at both foreigners and locals remains one of Jamaica’s most iconic campaigns. A campaign we can all be proud of as it showcases the best of us and our beautiful nation, Jamaica."
In reflecting on Robinson’s legacy, Senator Allen said; “When I began my sojourn in tourism in 1997, Mr. Robinson, with his well-known voice, was leading his advertising agency Marketing Counselors which he formed in 1984 as an indigenous Jamaican agency that went on to win major awards representing major brands. To have made indelible marks in three pivotal areas of our country is a major feat. He began his career in broadcasting, went on to advertising and then tourism. He ended his career in advertising as the head of his agency which remains today, one of the country’s leading advertising outfits."
"We are proud of his life’s work and today we give thanks for his countless contributions to our tourism product and to nation building. A Jamaican who always puts Jamaica first in all he did and always ensured that Jamaicans were featured in representing all of what our destination has to offer," Senator Allen noted.