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T&T | Trinidad gets serious about Tourism; Launches new website

Featured Maracas Beach is one of the most popular local spots in Trinidad. Maracas Beach is one of the most popular local spots in Trinidad.
PORT OF SPAIN, Trinidad, Nov 30 – The twin island republic of Trinidad and Tobago on Monday decided to seriously enter the Caribbean tourism market with the launch of a “# Visit Trinidad” initiative aimed at luring tourists to “Sweet Sweet Trinidad.”

Randall MitchellMinister of Tourism, Culture and the Arts, Randall Mitchell Speaking at Minister of Tourism, Culture and the Arts, Randall Mitchell told the launch of the destination Trinidad website, 'Visit Trinidad’, that they are currently in talks with airlines for improved airlift to the country.

While not outlining whether Caribbean Airlines schedule will be reconfigured to support tourism as an industry, Mitchell said   “In addition to our destination marketing, in terms of destination development, we are also seeking to improve airlift and presently we are in discussions with a couple of airlines who have expressed interest in flying to Tobago as well as Trinidad when the world moves to open up post COVID-19,” Mitchell said.

“We also continue to maintain and develop our sites and attractions in anticipation of receiving our international visitors when the borders reopen, as well as to cater to our local citizens exploring the islands of Trinidad and Tobago.” 

The Minister noted that stakeholders have been seeking to know what are the plans for the sector going forward.

He noted that the Ministry of Tourism, along with the Tourism Trinidad Limited are working with the Ministry of Health and the Trinidad-based Caribbean Public Health Agency (CARPHA) in developing health protocols; preparing for the reopening in the face of this COVID-19 pandemic.

“We are in the process of rolling out very comprehensive hygiene standards for all our stakeholders in the sector. Secondly, we have and will continue to place emphasis on domestic tourism...And now, with just this one website, all of those mounds of marketing and promotional material can now be found in just one repository in digital format. And this fits most squarely with Government’s digitisation push."

He continued: “We know that when it comes to planning a trip, and when searching for things to do on that trip, the platform of choice is a destination’s website. This VisitTrinidad website will now become one of the most valuable tools and one of the first marketing tools and one of the first touch points in the customer journey when making that decision to travel.”

He said when visiting the website, travellers are expected to find correct, trustworthy and practical information designed to inspire and capture their hearts and minds.

The public can visit the destination website at www.visittrinidad.tt  which has as its primary objective “ to generate destination awareness and provide users with compelling stories and information on the island’s history, culture, sites and attractions,” according to a press release on the website launch.

It said the website is easy to browse and has features designed to “inform, influence and inspire” travellers.

The website will have new features including 360-degree virtual tours an a covid19 resource centre with up-to-date information on travel restrictions and public health and safety measures. It will include an updated calendar of events and feature tour packages for potential tourists to browse.

“The Destination Trinidad website acts as a key point of reference for anyone travelling to Trinidad as it provides centralised…information on the island in one place.”

For the country as a whole, tourism contributes about six to seven per cent of GDP but it employs nearly one in ten people. Most tourists tend to be those visiting friends and relatives. Business/conference tourism is right behind.

Ministry of Tourism figures show that last year, of the 367,119 visitors to Trinidad, 16.1%  were tourists. Business/convention visitors accounted for 59,180 travellers to the country.

According to Tourism Trinidad’s acting CEO Heidi Alert in an interview with Trinidad’s Newsday, “We are extremely unique in terms of a tourist destination. It is really important that we don’t see ourselves trying to catch up to the rest of the Caribbean. We are not trying to be a Barbados or a Jamaica or some sort of your quintessential or traditional tourist destinations. We really have to be able to anchor ourselves and almost lead a tourism conversation within the Caribbean, but one that is very different and allows us to build on the strengths we have."

  • Countries: Trinidad_Tobago
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