Addressing the inaugural meeting of the Tourism Competitiveness Task Force at the Ministry’s offices in New Kingston on June 23 Mr. Bartlett said programmes will be put in place to boost stopover visitors.
“This is an area that we have had to push and part of that reason too is that we have a number of rooms that are being refurbished now,” he noted.
He added that new marketing programmes will be developed specifically for Canada, which has seen fallout in arrivals.
The Tourism Competitiveness Taskforce is chaired by Josef Forstmayr, and forms part of the Ministry’s drive to reposition tourism to generate higher growth rates in both visitor arrivals and earnings.
Other members include Godfrey Dyer, Jennifer Griffith, Paul Pennicook, Major General Stewart Saunders, Jennifer McDonald, Audley Deidrick, Raafael Echevarne, Major Richard Reese, Omar Robinson, and a representative from the Minister of Culture, Gender, Entertainment and Sport.