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Artiste ambassadors to assist in promoting destination Jamaica.

Featured State Minister for Tourism and Entertainment,  Damion Crawford State Minister for Tourism and Entertainment, Damion Crawford
MONTEGO BAY, Nov. 23, 2014 -State Minister for Tourism and Entertainment, Damion Crawford, says the Ministry will be introducing an artiste ambassador programme to assist in the promotion of destination Jamaica.

Addressing the closing session of the 6th Tourism Outlook Seminar at the Montego Bay Convention Centre in Rose Hall, St. James on Friday (November 21), Mr. Crawford said the Ministry will be seeking the support of an initial four travelling Jamaican entertainers under the initiative.

“In the next two months (we will) embark on what we call our artiste ambassador. This is where travelling artistes will be (urged) to ask their fans and their supporters to visit Jamaica and also to tweet and inform persons of the different attractions, amenities, accommodations and even specials that Jamaica has to offer,” he explained.

He said persons will be asked to apply to the Ministry for inclusion in the programme, and the final four will be selected after a careful review of their strength in the industry, as well as on social media.

“We intend to start with four artistes on an application basis, where the artistes will understand what their responsibilities are, and also what we are  doing to ensure that they …get further exposure in the (foreign) markets”.

Crawford said the move is part of efforts by the Ministry to use the entertainment and culture industries to bring more visitors to the island.

He cited the Jamrock Summer promotion “90 ways in 90 days” as one such example. The promotion seeks to reduce the seasonality of the tourism industry by inviting persons to come to Jamaica between May 15 and August 15 each year, to enjoy various festivals, concerts and performances.

Crawford, in the meantime, is reminding artistes to sign up on the Entertainment Registry, which will ensure that their services can be legitimately sold and that the Government is aware of their existence.

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