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WiredJa Online News

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WiredJa Online News

Psychographics: the behavioural analysis that helped Cambridge Analytica know voters’ minds

The dealings that have been revealed between Cambridge Analytica and Facebook have all the trappings of a Hollywood thriller: a Bond villain-style CEO, a reclusive billionaire, a naïve and conflicted whistle-blower, a hipster data scientist turned politico, an academic with seemingly questionable ethics, and of course a triumphant president and his influential family.
  • Published in Science
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