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WiredJa Online News

Twitter to ban political advertising as of November

WASHINGTON, Oct 31 (Prensa Latina) Twitter CEO Jack Dorsey said that starting in November, the United States-based social network will ban the global publication of political advertising promoting particular candidates or problems.
The announcement was made amid an ongoing debate on Facebook's decision to allow misinformation in political ads, a measure that was denounced by democratic figures from all over the world.

'We've made the decision to stop all political advertising on Twitter globally. A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people,' Dorsey twitted.

'We believe this decision should not be compromised by money,' he pointed out, adding that from now on, Twitter's stance will be that 'political message reach should be earned, not bought'.

'We'll share the final policy by 11/15, including a few exceptions (ads in support of voter registration will still be allowed, for instance). We'll start enforcing our new policy on 11/22 to provide current advertisers a notice period before this change goes into effect,' he added on his Twitter account.

jg/lb/mar/gdc

  • Countries: United_States

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