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JAMAICA | Caribbean Beauty Industry Has Raw Talent — But Is Losing the War for Global Relevance

At the launch of Jamaica’s most significant beauty trade event, Ambassador Dr. Onika Campbell-Rowe delivered a frank diagnosis: the region is long on creativity, and dangerously short on capital, certification, and scale.

KINGSTON, Jamaica,  April 30, 2026— The Jamaica International Beauty Expo 2026 had its media launch on Thursday evening at the Jamaica Promotion Corporation, with a fanfare befitting the seventh annual staging of the Caribbean’s premier hair, wellness, and fashion trade event — the brainchild of founder and coordinator Suzette Brown.

But the diplomat chosen to launch this year's presentation wasted little time in making it known that the business of beauty was one of the Caribbean's largest entreprenural challenges that must be conconquered in the interest of the region. The Expo runs from June 26 to 28 at the National Arena.

WiredJA News Team News
Dr. Onika Campbell-Rowe addresses the media launch of Jamaica International Beauty Expo at JAMPRO on Thursday evening.
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